Founded in 2018, Kindred Accounting is an innovative, modern accounting firm headquartered in Brisbane, Queensland. The firm focuses on delivering highly personalized accounting, taxation, and business advisory services by leveraging advanced digital tools and cloud technology to streamline workflows and elevate the overall client experience.
With over 65 years of experience, they take pride in delivering personal service with absolute integrity. Their diverse team of accounting and finance specialists offers a wide range of services, ensuring their clients receive expert guidance tailored to their needs.
The problem
They've been using eSignatures for a while now, in previous roles and businesses. When they started their own business in 2018, they initially used Docusign but switched to Annature when DocuSign significantly increased the cost of their subscription.One of the problems they faced at that time was choosing an alternative, as there were so many options available.
The solution
They made a shortlist, trialled a few products, and for several reasons, they ultimately fell in love with Annature.
They saw the text messaging feature as an opportunity to improve the signing experience for their clients. Ensuring that they deliver the best service and the easiest process for their clients is always at the core of their business. The text messages also helped them improve the speed at which documents are signed and returned, adding great value to their internal operations.
They also appreciated the pay-as-you-go pricing, as their signing requirements fluctuate. Previously, they had to commit to lengthy contracts and upfront costs, which wasn’t ideal.
The outcome
The text messaging feature has noticeably improved their document turnaround time, and their clients are loving it. They had high hopes, and they've been absolutely stoked with the results. Their team has also felt a significant difference, as their time is no longer being spent on low-value tasks like sending reminders or making phone calls just to chase a signature.
The most important asset in their business is their team. They see eSignatures as playing a small but important role in showing them that they value their time. Personally, the founder enjoys working in an organisation that values their time and doesn't expect them to shuffle paper.
The time and cost savings are a given, but client experience is key. It’s 2022, and for most of them, the expectation is to sign documents electronically. Chuck the printers in the bin!
