Pinnacle Life is New Zealand’s original digital life insurance pioneer, trusted by over 40,000 Kiwis since 1998.
Operating completely online to keep premiums affordable, they allow customers to get a quote in 30 seconds and secure cover for life, income protection, or critical illness in under 10 minutes.
Pinnacle Life was originally founded because Noel Vaughan believed that New Zealanders should be able to easily buy the life insurance they want for themselves. In 1998, when the company started, it was the first to offer New Zealanders the option to buy life insurance directly from a life insurance company with no brokers. This was a novel idea at the time. Today, Pinnacle Life aspires to be the leading direct life insurer in New Zealand. The company has been providing online life insurance longer than almost anyone else, refining its process over nearly three decades.
The problem
For Pinnacle Life, sending paper documents to customers meant that applications and policy changes were slow and often risked getting lost or delayed. It also required customers to have access to a printer, which became increasingly difficult over time. Paper documents also carried a higher potential for error, and correcting those mistakes took longer to identify and amend. The company struggled to find a digital solution that was secure enough for its strict compliance needs and could integrate smoothly with its existing systems.
The solution
When Pinnacle Life approached Annature, the team worked closely with them to understand their specific business needs. Annature helped the company prioritize which documents could be transitioned to the platform right away, ultimately providing a secure system they trusted. After deploying the software, Pinnacle Life found that the solution was easy for everyone to use, including their clients, and was incredibly simple to implement.
The outcome
The firm’s staff loves the platform, even the team members who are typically resistant to new technology. The entire team found Annature incredibly simple to use. Staff can select a template, add the client’s personal details, and click send. This has allowed customers to complete and return documents straight away, significantly speeding up the company's entire onboarding and amendment process.
