
When we approached Annature, they worked with us to understand our business and what we needed.
In 1998, when we started, we were the first to offer New Zealanders the option to buy life insurance directly from a life insurance company—no brokers. This was a novel idea at the time!
Today, we aspire to be the leading direct life insurer in New Zealand. We've been doing online life insurance longer than anyone else (in the world!), and we think we’re pretty good at it.
Pinnacle Life was founded because Noel Vaughan believed that New Zealanders should be able to easily buy the life insurance they want for themselves.
The problem
At Pinnacle Life, sending paper documents to customers meant that applications and changes were slow and often risked getting lost or delayed. It also required our customers to have access to a printer, which became more difficult over time.
Paper documents also had a higher potential for error, and correcting mistakes took longer to identify and amend. We struggled to find a digital solution that was secure enough for our needs and integrated smoothly with our existing systems.
The solution
When we approached Annature, they worked with us to understand our business and our needs. Annature helped us prioritize which documents we could start using right away and ultimately provided a secure system we trusted.
After using Annature for a while, we found that the solution was easy for everyone to use—including our clients—and was incredibly simple to implement.
The outcome
Our staff loves it—even the ones who are typically resistant to change!
We all found Annature incredibly simple to use. We could simply select a template, add the client’s personal details, and click send. This meant customers could get things back to us straight away, speeding up the entire process.





