Rapid Media is a full-service communications agency offering media, digital, and creative solutions to clients across a range of industries, including retail, FMCG, e-commerce, not-for-profit, travel, and aviation.
The agency's team of experienced media professionals analyze and interpret clients' industry positions and design bespoke strategies to set their businesses apart. Founded in 2003, Rapid Media operates with offices in Brisbane, Gold Coast, Lennox Head, Melbourne, and Sydney.
The problem
Rapid Media's daily work involves seeking client approvals across multiple business divisions using a variety of sign-off documents. Over time, these documents had drifted away from the agency's strict brand guidelines. Furthermore, the client approval process was highly manual, requiring clients to print, sign, and scan approvals back before any work could proceed. This manual process became increasingly difficult and inefficient when clients shifted to working from home during the pandemic.
The solution
The agency implemented Annature, which completely transformed its client approval workflow. By utilizing the platform's templates feature, Rapid Media updated and standardized its sign-off documents to ensure all client approvals align with corporate brand guidelines. The transition made client approvals incredibly fast, allowing clients to quickly and easily sign off on required documentation from any location.
The outcome
System adoption across the business was remarkably swift, with all staff members fully trained in under four weeks. Feedback from both internal staff and clients has been extremely positive. Additionally, the integration of Annature's public API allows the agency to seamlessly track all sign-off financial amounts directly within its proprietary data analytics platform.
